ZeroCO2 Project

In order to achieve Carbon Neutrality by 2023, the target of the five-year plan “From Red to Green Carpet”, Pattern has implemented a structured action plan to reduce or offset residual CO2 emissions.

Regarding the plant, plans included the installation of a LED lighting system, the energy efficiency of the buildings and the use of 100% green energy, the installation of photovoltaic panels for self-consumption and a geothermal system for the new digital warehouses, both in operation since 2020. Additionally, to reduce emissions from employee commuting, a carpooling project was launched in September 2021.

Furthermore  in 2021  Pattern created "GREEN INSIDE" the portion of purchased electricity for the Collegno and Spello plants in collaboration with Repower: this allows Pattern to use exclusively 100% green energy, thanks to the Guarantees of Origin, and certified by TÜV SÜD, an accredited and internationally recognized brand.

As the last step in the emissions reduction plan, Pattern has decided to adopt a carbon offsetting strategy, which involves the planting of trees able to absorb CO2 from the atmosphere and consequently lead to a zeroing of net carbon emissions.

Bearing this in mind, in 2021 Pattern signed a supply contract with ZeroCO2 for the planting of 610 trees in Guatemala and 390 trees in Peru, using land owned by local farmers who will be the supervisors of the plant’s growth as well as its usufructuaries.

The growth process of each plant will be monitored through the exclusive tracking and transparency system called Chloe (from ancient Greek, sprout). Each tree planted will be photographed and geolocated using a QRcode, uniquely associated with each tree.

The ZeroCO2 project allows Pattern to achieve a double objective, social sustainability for disadvantaged territories and the offsetting of 352,800 kg of CO2, participating in this way in the global effort to combat climate change.